Strategic Intellectual Property Management
Dieses Seminar findet im Wintersemester 2021/22 NICHT statt.
Inhalt
In the contemporary economic environment, intellectual assets like Know-how, inventions, content, brands, trademarks (forms of intellectual property), contractual agreements etc. are the largest proportion of a firm’s total wealth.
Centering the management of intellectual property rights (IP) like patents and trademarks at the heart of strategy and innovation management, key concepts of strategic IP management will be investigated and discussed in an international context. Cases in class cover the successful IP strategies of firms like Apple, Amazon, Netflix, or Disney. Groups will work interdisciplinary.
This course includes – where applicable – also guest presentations from visiting lecturers/ industry representatives.
Allgemeine Informationen
Diese Veranstaltung findet halbjährlich im Winter- und im Sommersemester statt. Die Vorlesungssprache ist Englisch.
Lesen Sie weitere Informationen zur Vorlesung in der Modulbeschreibung.
Weitere Informationen zu Veranstaltungsort und -zeit finden Sie im UnivIS und auf StudOn.
